Home Staging for the Rich and Famous: 7 Luxury Makeovers
Home staging can make all the difference in envisioning empty interiors into cozy spaces and turning lived-in places into a buyer’s dream home. Some staging projects only require a few key accessories, fluffing and repositioning to make all the difference, while other projects require more heavy-lifting. This process is vital, especially in the realm of Home Staging for the Rich and Famous: 7 Luxury Makeovers.
In today’s competitive real estate market, effective home staging has become an essential tool for sellers looking to maximize their property’s value. Home staging is not just about decorating; it’s about creating a narrative that allows potential buyers to envision themselves living in the space. For high-end properties, this process takes on even greater significance, as the expectations of luxury buyers are often higher.
Cheryl Eisen is a New York City-based, luxury home stager and celebrity interior designer and founder of the Interior Marketing Group, an interior design and real estate staging firm, along with Ashley Quinn, vice president of creative spaces. IMG has included past client famous names to the likes of Jeff Bezos, Kanye West and Kim Kardashian, Chrissy Teigen and John Legend, among others.
The art of home staging for luxury properties requires an understanding of both high-end design trends and the psychological aspects of buyer behavior. Stagers must be adept at selecting furnishings and decor that not only enhance the space but also cater to the tastes of affluent buyers. This requires a keen sense of style and an ability to create an atmosphere that feels both elegant and inviting.
In the context of Home Staging for the Rich and Famous: 7 Luxury Makeovers, understanding high-end design trends is crucial.
Home Staging for the Rich and Famous: 7 Luxury Makeovers – Transforming High-End Spaces
Eisen and Quinn share their five favorite home staging tips to upgrade any space—and regardless of price point.
Cheryl Eisen and Ashley Quinn’s extensive experience in staging luxury homes gives them unique insights into this process. Their tips are valuable not only for luxury properties but can also be adapted for various price points, making them relevant to a broader audience.
- Mirrors
Eisen: “First and foremost, mirrors are the ultimate staging secret weapon. They’re incredible for creating the illusion of space and amplifying light. A well-placed mirror can open up a room, making it feel brighter and more expansive, which is exactly what you want when showcasing a home.”
For example, when using mirrors, it is essential to consider the placement carefully. A mirror positioned across from a window can reflect natural light, enhancing the overall brightness of the room. Additionally, mirrors can serve as decorative focal points, particularly when framed with ornate designs that complement the home’s decor.
- Layered Lighting
Quinn: “Incorporate different layers of lighting. Add lamps, overhead lighting, and even picture lighting to make a space feel dramatic and inviting. With the evolution of battery-operated lightbulbs, you can add a light fixture almost anywhere now—even if you don’t have a junction box!”
Layered lighting can dramatically alter the ambiance of a space. For instance, a combination of recessed lighting, chic table lamps, and decorative floor lamps can create a warm and inviting atmosphere. Stagers should also consider the color temperature of light bulbs, opting for warm tones that enhance the feeling of comfort and luxury.
- Paint
Eisen: “Fresh paint is another must. There’s nothing like a fresh coat to make a home feel brand new. I always recommend sticking to light neutrals—they create a clean, inviting canvas that appeals to a range of tastes. I avoid bold yellows and blues; they can be too specific and might not resonate with everyone. Instead, think soft grays, warm taupes or creamy whites that highlight the space without overwhelming it.”
Choosing the right paint colors can set the tone for the entire home. Light neutrals paired with bold accents can create a dynamic and sophisticated look. Consider incorporating accent walls with deeper hues to add depth and interest, particularly in key areas like the living room or dining space.
- Drapery
Eisen: “Floor-to-ceiling drapes are a game-changer. When hung correctly, they frame the windows beautifully without obstructing the natural light. By flanking the windows rather than covering them, you can draw the eye upward, making the ceilings appear higher and the room feel more open. Plus, drapes add a softness that will balance out any hard edges in the space, creating a warm and inviting atmosphere that buyers will love.”
Drapery can also play a crucial role in creating a luxurious feel. Selecting high-quality fabrics such as silk or linen for drapes can elevate a space instantly. Consider using motorized drapes for added convenience and a touch of modernity, particularly in luxury settings where technology integration is expected.
- Strategic Layouts
Quinn: “Reimagine the furniture layout to best showcase the architecture and maximize the space instead of how you might really live.”
Strategic layouts can transform the way a buyer perceives a home. For example, removing unnecessary furniture can create a more open feel, allowing potential buyers to appreciate the flow of the space. Furniture should be arranged to highlight the best features of the home, such as fireplaces, large windows, or architectural details.
View before and after pictures of some of their luxury home staging makeovers.
One effective way to demonstrate the impact of staging is through before-and-after transformations. These visuals not only showcase the effectiveness of home staging techniques but also inspire potential sellers to consider the benefits of staging their own homes.
A Soho Boutique Condo Takes a Modern Spin
BEFORE
In the example of the Soho boutique condo, the use of modern furnishings and a cohesive color palette breathed new life into the space. The transformation highlights how thoughtful staging can make even the smallest of apartments appear spacious and desirable.
AFTER
Channeling Hotel Chic
BEFORE
Similarly, the ‘Hotel Chic’ makeover emphasizes the importance of creating a welcoming atmosphere. Luxury buyers often seek a sense of comfort and relaxation, which can be achieved through the careful selection of textiles, colors, and decor.
AFTER
A Loft Gets a Contemporary Redo
BEFORE
The contemporary redo of a loft serves as another great example of how staging can enhance architectural features. By accentuating the loft’s open space with minimalist decor, the stagers allowed the original charm of the building to shine through.
AFTER
Stone Edges Get Softened Up
BEFORE
Softening the edges of a stony environment can also make a significant impact. The right furnishings, such as plush sofas and soft rugs, can counterbalance harder elements, creating a more inviting and comfortable space.
AFTER
No Vacancies for This Modern Living Room
BEFORE
In the case of the modern living room, removing clutter and adding sophisticated accents, such as art pieces or stylish coffee tables, can elevate the aesthetic while retaining functionality.
AFTER
Dark Foyer Lightens Up Its Mood
BEFORE
Finally, brightening up darker spaces can transform their mood entirely. Consider using lighter colors and more effective lighting solutions to create inviting entryways that set a positive tone for the entire home.
AFTER
Brighten Up the Vibes
BEFORE
Ultimately, successful home staging is about telling a story that potential buyers can connect with. By employing expert design techniques and an understanding of buyer psychology, home stagers can create spaces that resonate, ensuring a quicker sale and potentially at a higher price.
AFTER
Home Staging for the Rich and Famous: 7 Luxury Makeovers
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